версия для печатиСовременные практики проведения телефонных опросов в странах мира
Звоновский В. Б.
Доктор социологических наук, профессор кафедры социологии и психологии Самарского государственного экономического университета, Самара, Россия. zvb@socio-fond.com
Григорьева М. В.
Кандидат политических наук, доцент кафедры социологии и психологии, Самарский государственный экономический университет, Фонд социальных исследований, Самара, Россия mariagrigorieva9@gmail.com
Соловьева Ю. В.
Аспирант кафедры социологии и психологии, Самарский государственный экономический университет, Фонд социальных исследований, Самара, Россия j.solovieva@socio-fond.com
ID статьи на сайте журнала: 7507
Звоновский В. Б., Григорьева М. В., Соловьева Ю. В. Современные практики проведения телефонных опросов в странах мира // Социологические исследования. 2019. № 1. С. 127-138.
DOI 10.31857/S013216250003754-2
Статья посвящена обзору основных подходов и современных тенденций в использовании телефонных опросов в социологических исследованиях. Телефонные опросы остаются одним из самых быстрых и дешевых способов первичного сбора данных в социологических и маркетинговых исследованиях; они в наибольшей степени соответствуют требованиям к репрезентативным исследованиям. Именно в телефонных CATI-опросах реже встречаются фальсификации данных и ошибки измерения, связанные с «эффектами интервьюера». В статье описаны подходы и стратегии, касающиеся проведения опросов – социально-демографические особенности владельцев стационарных и мобильных телефонов, формирования выборок с двумя основами и проблемы множественности, практики отбора респондентов и проведения интервью, процедуры взвешивания собранных данных, сделаны оценки отказов и кооперации респондентов. В заключении описаны подходы к проведению телефонных опросов в России.
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