“Soft power” in contemporary politics and discourse technologies


Yakoba I.A.

State technological University, Irkutsk. Russia irina_yakoba@mail.ru

ID of the Article: 5448


For citation:

Yakoba I.A. “Soft power” in contemporary politics and discourse technologies. Sotsiologicheskie issledovaniya [Sociological Studies]. 2014. No 12. P. 65-73




Abstract

Efficiency of ‘soft power’ is grounded as a discourse technology allowing exercising domination, gaining and retaining power. Specific methods are discussed aimed at influencing contemporary societal community thus permitting to assess constructions of resonant media events from power position of word and sign.


Keywords
soft power; hard power; discourse construction; discourse technology
Content No 12, 2014