“Soft power” in contemporary politics and discourse technologies

Yakoba I.A.

State technological University, Irkutsk. Russia irina_yakoba@mail.ru

ID of the Article: 5448

For citation:

Yakoba I.A. “Soft power” in contemporary politics and discourse technologies. Sotsiologicheskie issledovaniya [Sociological Studies]. 2014. No 12. P. 65-73


Efficiency of ‘soft power’ is grounded as a discourse technology allowing exercising domination, gaining and retaining power. Specific methods are discussed aimed at influencing contemporary societal community thus permitting to assess constructions of resonant media events from power position of word and sign.

soft power; hard power; discourse construction; discourse technology
Content No 12, 2014