University site
evaluation methods


Shevchenko D.A.

Russian State University for Humanities, Moscow, Russia shevm@rggu.ru

ID of the Article: 5727


For citation:

Shevchenko D.A. University site: evaluation methods. Sotsiologicheskie issledovaniya [Sociological Studies]. 2014. No 5. P. 143-152




Abstract

The paper presents original methodology of assessing University websites based on criteria of design, navigation, content, interactivity, visibility of the site on the Internet. In accordance with the selected criteria rating are built of sites of world and national universities.


Keywords
website; methodology; evaluation criteria; ranking of sites; the competitiveness of the University; Internet marketing; ranking
Content No 5, 2014