The lifestyle of representatives of the downshifters’ internet community


Оvetchkina Ya.V.

North-Western Institute of administration, Russian academy of national economy and state service, Office of the President of Russian Federation, St.-Petersburg, Russia yanaovechkina@gmail.com

ID of the Article: 6153


For citation:

Оvetchkina Ya.V. The lifestyle of representatives of the downshifters’ internet community. Sotsiologicheskie issledovaniya [Sociological Studies]. 2016. No 4. P. 131-137




Abstract

This article analyzes the lifestyle of the members of the downshifters’ Internet community in Russia. Sociological analysis of the phenomenon of downshifting on the Internet allows to analyze the way of life “beyond” lifestyle in a consumer society. Analysis of the characteristics of the lifestyle of downshifters (organization of work, financial issues, shopping, economy and device life, nutrition, relation to medicine, health, education, leisure) allows to define it as retreatism.


Keywords
consumer society; online community; downshifting; downshifters
Content No 4, 2016