Transit Solidarity in Contemporary Network Culture
between Carnival and Trauma


Zubanova L.B.

Cand. Sci. (Sociol.)Dr. Sci. (Cult.), Prof., Department of cultural science and sociology, Chelyabinsk State Institute of Culture, Chelyabinsk, Russia milazubanova@gmail.com

Zyhovskaya N.L.

Dr. Sci. (Philol.), professor of department of Russian language and literature, South Ural State University (National Research University), Chelyabinsk, Russia ladoga122@gmail.com

DOI: 10.31857/S013216250004966-5
ID of the Article: 7661


The Research was supported by Grants of the President of the Russian Federation for the support of leading scientific schools (№ 3200.2018.6).


For citation:

Zubanova L.B. , Zyhovskaya N.L. Transit Solidarity in Contemporary Network Culture: between Carnival and Trauma. Sotsiologicheskie issledovaniya [Sociological Studies]. 2019. No 5. P. 119-128



Abstract

The article discusses the phenomenon of network flash mobs as a new form of Internet users union in modern media culture. Authors distinguish special features of network flash mobs: spontaneous nature of emergence and virus mechanism of distribution; short duration of public demonstration of unity; a mobile basis of identification of participants with group; aiming on symbolic communication practices of interaction; priority of process of solidarity formation over result (the created and steady bases of unity). The set of the specified lines allows to designate this type of association as transit solidarity. The article analyzes various options for the formation of transit solidarity of Internet users on the example of the most popular flash mobs, provides examples of the Internet reaction of the audience to current cultural events, as well as artificially constructed information events. Substantial filling of network action is revealed through symbolical concepts «trauma» and «carnival». It is concluded that network flash mobs enable to compensate an individual injury by practicing collective involvement in a publicly demonstrated game.


Keywords
network culture; actual forms of solidarity; transit solidarity; virtual reality; new media; social networks; flash-mobs; web-epidemics

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Content No 5, 2019