Аlternative mass-media in the Republik of Korea


Park Joung Ho

Hankuk University of Foreign Studies, Seoul, Republik of Korea jcjhpark@hanmail.net

Sokolov A.V.

P.G. Demidov Yaroslavl State University, Yaroslavl, Russia alex8119@mail.ru

Jen ung Hoon

Hankuk University of Foreign Studies, Seoul, Republik of Korea Hufsbart@gmail.com

ID of the Article:


For citation:

Park Joung Ho, Sokolov A.V., Jen ung Hoon Аlternative mass-media in the Republik of Korea. Sotsiologicheskie issledovaniya [Sociological Studies]. 2015. No 9. P. 140-144




Abstract

Internet has created a new space for communication forming unique mechanisms to create and transmit information. One of these forms are alternative media that allow users to create their own reports on current issues available to other readers. Alternative media are a new public platform that impacts on solving existing problems and forms public opinion. As a result, they become important translators of public sentiment and can play significant role in election campaigns. The article discusses possibility of alternative media to influence public opinion during presidential elections in Republic of Korea.


Keywords
Internet; mass media; alternative media; elections; Republic of Korea
Content No 9, 2015