Experimental assessement of manual and automatic encoding match to informativity of newspapers reports


Zhavoronkov A.V.

Dr. Sci. (Soc.), Chief researcher, Institute of Sociology, Russian Academy of Sciences, Russia larkzhav@yandex.ru

Kozhevnikov M.V.

Research Fellow, RDI “Kvant”, Russia kozhevnikov1511@gmail.com

Tsukanova E.B.

Graduate student, Institute of Sociology, Russian Academy of Sciences, Russia janets@bk.ru

ID of the Article:


For citation:

Zhavoronkov A.V., Kozhevnikov M.V., Tsukanova E.B. Experimental assessement of manual and automatic encoding match to informativity of newspapers reports. Sotsiologicheskie issledovaniya [Sociological Studies]. 2017. No 2. P. 103-109




Abstract

The message focuses on the methodological aspects of improving reliability of the results of the content analysis of the texts of mass communications, made in different techniques of this method: automated and manual. Statistical analyses the results of the matches of the measuring scales the information content of newspaper reports concerning their purpose, obtained in automatic and manual modes. Correlation of these scales to certain categories of content analysis is discussed: the text reflected in the sphere of social life, type of author, timeliness, genre material. On the basis of proven mathematical tools of data analysis of major sociological projects, the use of automated methods of content analysis as the basic categories of modality, sign, orientation judgments, the subject and forms of activity in the text, subjects and type of views and at different levels of text analysis: a means, a channel of mass communication, a single message, its elements, entities and forms of activities within the boundaries of various localities, the acts of reception of specific messages. Relationship between the basic semantic features of informative text is revealed with some parameters of the production media and the prospect of practical use of obtained data in the development of indicators of the analysis of the media content.


Keywords
content analysis of press texts, manual and automatic encoding; the information content of the text relative to the purpose of reporting; measuring scales; the field of social life; type of author; timeliness; genre of material; correlation analysis; regression equations; approximation; confidence interval; study links category of text of mass communications

References

Dridze T.M. (1979) Organizacija i metody lingvo-psiho-sociologicheskogo issledovanija massovoj kommunikacii. Moscow. (In Russ.)

Zhavoronkov A.V. (2007) Rossijskoe obshhestvo: potreblenie, kommunikacija i prinjatie reshenij. 1967–2004 gody. Moscow. (In Russ.)

Content No 2, 2017