Современные практики проведения телефонных опросов в странах мира


Звоновский В. Б.

Доктор социологических наук, президент Фонда социальных исследований, заведующий кафедрой социологии и психологии Самарского государственного экономического университета, Самара, Россия zvb@socio-fond.com

Григорьева М. В.

Кандидат политических наук, доцент кафедры социологии и психологии, Самарский государственный экономический университет, Фонд социальных исследований, Самара, Россия mariagrigorieva9@gmail.com

Соловьева Ю. В.

Аспирант кафедры социологии и психологии, Самарский государственный экономический университет, Фонд социальных исследований, Самара, Россия j.solovieva@socio-fond.com

DOI: 10.31857/S013216250003754-2
ID статьи на сайте журнала:


Ссылка при цитировании:

Звоновский В. Б., Григорьева М. В., Соловьева Ю. В. Современные практики проведения телефонных опросов в странах мира // Социологические исследования. 2019. № 1. С. 127-138.
DOI: 10.31857/S013216250003754-2



Аннотация

Статья посвящена обзору основных подходов и современных тенденций в использовании телефонных опросов в социологических исследованиях. Телефонные опросы остаются одним из самых быстрых и дешевых способов первичного сбора данных в социологических и маркетинговых исследованиях; они в наибольшей степени соответствуют требованиям к репрезентативным исследованиям. Именно в телефонных CATI-опросах реже встречаются фальсификации данных и ошибки измерения, связанные с «эффектами интервьюера». В статье описаны подходы и стратегии, касающиеся проведения опросов – социально-демографические особенности владельцев стационарных и мобильных телефонов, формирования выборок с двумя основами и проблемы множественности, практики отбора респондентов и проведения интервью, процедуры взвешивания собранных данных, сделаны оценки отказов и кооперации респондентов. В заключении описаны подходы к проведению телефонных опросов в России.


Ключевые слова
CATI; смещение покрытия; сбор данных; двухосновная выборка; оценивание; ошибка непопадания в выборку; случайная выборка телефонных номеров; отбор респондентов; телефонные опросы; процедуры взвешивания


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Содержание номера № 1, 2019