The paper deals with a) epistemic guideline transformations in social and humanitarian research accompanied by related b) emergence of new thematic areas, and c) elaboration of adequate conceptual framework. Social humanitarian cognition is arguably experiencing anthropological turn, i.e. a transformation of ideas about the role of individuals in history recognizing man’s responsibility for saving the world in which the unique phenomenon of human life emerged and continues to exist. In this context, man becomes a focus and prism of investigation, while social cognition tends to be oriented on human dimension of research subject. Theoretical and methodological effects related to these facts need to be discussed.