The European sociological conference is a momentous international event that means a lot for world sociology. Every two years it gathers representatives of European and other sociological communities to discuss changes in societies, the state of the discipline itself, its short­ and long­term prospects. The Turin and two subsequent conferences altered the agenda of modern sociology by adding salience to the mounting problem of the fluidity of modern societies. The growing instability of societal structures is caused largely by changing character of modern capital. The dominance of financial capital and its inherent extraterritorial liquidity shook the basis of economic life and changed the balance between the use and exchange values of products produced by modern economies. Brazen inequality, characteristic of many societies, Russian society included, led to the degradation of social sphere, undermined the basis of social reproduction. Duplicity and liquidity of social reality beams up into the modern media creating a society of post truth.