printArtificiality of the «Artificial Sociality»
Tavokin E.P.
Dr. Sci. (Sociol.), Prof., MIREA – Russian Technological University, Moscow, Russia tavokin@mail.ru
Tavokin E.P. Artificiality of the «Artificial Sociality». Sotsiologicheskie issledovaniya [Sociological Studies]. 2019. No 6. P. 115-122
On the example of published in the journal Monitoring of Public Opinion (2018. № 5) articles by A.V. Rezaev and N.D. Tregubova about «artificial sociality» methodological errors are considered, which are widespread in the works on sociology and lead to the substitution of scientific analysis by its imitation. It is shown that the authors of the criticized article deviated from the definition of key categories («artificial intelligence» and «artificial sociality»), which is why the subject content of the article is actually dissolved. Due to the initial methodological error, the study was performed incorrectly, the results demonstrate banality and are non-constructive. The author of the critical review proves by the materials of the history of technology that «artificial sociality» is an imaginary social object. There are real phenomena of the influence of the evolution of technology on socio-cultural stereotypes (for example, likening society to a ship or mechanism), but they are associated with the only possible «natural» sociality. According to the critic, the article represents a dangerous process of the general crisis of modern Russian sociological science.
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