Transformation of Capitalism in the 21st Century:
“Surveillance Capitalism” Concept by Shoshana Zuboff

Safronov E.E.

Junior Research Fellow, Institute of Philosophy Russian Academy of Science, Moscow, Russia

DOI: 10.31857/S013216250010848-5
ID of the Article: 8606

For citation:

Safronov E.E. Transformation of Capitalism in the 21st Century: “Surveillance Capitalism” Concept by Shoshana Zuboff. Sotsiologicheskie issledovaniya [Sociological Studies]. 2021. No 4. P. 165-172


Among the works falling under the umbrella term “digital capitalism”, Shoshanna Zuboff’s book “The Age of Surveillance Capitalism” (2019), which continues her concept of “distributed capitalism”, holds an important place. “Surveillance capitalism” is a new economic order that use human experience as raw material. The article discusses Zuboff’s theory of the «three moderns» and the key imperatives of “surveillance capitalism”: data extraction and predicting consumer behavior. The author concludes with critical arguments pointing out the weaknesses of this concept.

surveillance capitalism; data capitalism; digital capitalism; platform capitalism; social philosophy; social theory


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