Crisis in the university teaching is examined as a result of an inflow of the new generations of university students in the 2010s. It is reflected in the undermining of traditional textual culture and the progressive rejection of the accumulation of cultural baggage, in the emergence of alternative educational opportunities and new requirements for the packaging of educational material, in increasing difficulties with retaining the attention of students and blurring their stable motivation, in a marked decline in the authority of the teacher and increasingly persistent attempts to question the ways of evaluating educational results, in the spread of new ethics and the increasing desire of students to protect their own rights.