The questions of introducing results of social studies into the strategy and practice of management in various domains and at different levels are considered. Based on the materials of a comprehensive research project implemented by Social Partnership Center under “Samruk-Kazyna” Fund and by Center of Business Information, Social and Marketing Research Center “BISAM Central Asia” the opportunities of the efficient application of sociological information for diagnostics of sociolabor relations, social moods and other purposes of management are demonstrated.