The study offers an interpretation of “children’s speech” as retold by parents on parental web sites. The realm of internet communication is analyzed as contemporary form of symbolic ritual behavior. In addition to its insights on social consolidation process in turbulent time, the study also serves as a model example of the application of analytic methodologies to research in the realm of virtual interaction. The analysis demonstrates that the pleasure of non-functional communication springs up from down shifting in communication format (from individual level to archaic mass stage) and spreads on intra-family light-hearted discourse and parental web intercourse.