This article analyzes the lifestyle of the members of the downshifters’ Internet community in Russia. Sociological analysis of the phenomenon of downshifting on the Internet allows to analyze the way of life “beyond” lifestyle in a consumer society. Analysis of the characteristics of the lifestyle of downshifters (organization of work, financial issues, shopping, economy and device life, nutrition, relation to medicine, health, education, leisure) allows to define it as retreatism.