The article is devoted to the role of communication in modern social and political processes and phenomena. The latent influence of the manipulative technology mechanisms used in the information wars, is dealt with in article. For this purpose, the so-called semantic traps are created. These include transferring nominations of accepted norms and values from one object to another, creating emotional accents for the desired effect. False classification is also applied, as well as intention “all bad”. The so called information warfare and the situations of “double standards” receive, in the opinion of the author of the article, the moral support of concepts that declare the idea of multiplicity of meanings, “death of the author”, and therefore the right to arbitrary interpretation. Constructive arrangements and interactions (between countries, societies, cultures, etc.) is impossible without universally valid reference points in values terms, laws, regulations, semantic dominants of works, texts that are being discussed.