Based on sociological surveys 2021–2022 the paper analyzes the assessment of their material well-being by residents of the Nizhny Novgorod region, including its change after the introduction of anti-Russian sanctions. In addition, the authors study the public opinion of Novgorodians on ways to overcome the emerging crisis phenomena. The study of the structure and dynamics of respondents’ answers showed that the studied indicators are stable over the past few years of observation. In particular, the share of those who are satisfied with their financial situation exceeds 60%. This allows us to speak about a consistently low degree of social tension in the regional society, which was almost not affected by the events of 2022.