Social technologies:
a history of term, content transformation, and contemporarystate

Shcherbina V.V.

Dr. Sci. (Soc.), Prof., Head of Department of Sociology of Organizations and Social Technologies, Russian State University for the Humanities, Chief Researcher, Center for Sociology of Management and Social Technologies, Institute of Sociology of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences, Moscow, Russia

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Shcherbina V.V. Social technologies: a history of term, content transformation, and contemporarystate. Sotsiologicheskie issledovaniya [Sociological Studies]. 2014. No 7. P. 113-124


The termsocial technologyis scrutinized in an attempt to identify: a) condi-tions for the appearance of the term, so popular in Russia; b) area of term use; c) reasonsfor interest to and popularity of the term in Russia; d) basis of evolution of term content; ande) factors for growing number of interpretations of its content. It is shown that attempts tounify content of the term are pointless and, in fact, we are dealing with several fundamentallydifferent types of practices applied to differing fields and genres of social actions – under asingle name.

social technologies; practicing managers; enterprise sociologists andpsychologists; managerial consultants; practicing specialists; social management; socialscience
Content No 7, 2014