Sociological and market research industry in Russia:
position, dynamic, prognosis

Dulina N.V.

Dr. Sci. (Soc.), Prof., Head of the Department «History, culture and sociology», Volgograd State Technical University, Volgograd, Russia

Zvonovsky V.B.

Dr. Sci. (Soc.), Head of Board of Social Research Institute, Head of the Department sociology and psychology, Samara State University of Economics, Samara, Russia

Tokarev V.V.

Сand. Sci. (Tech.), Assoc. Prof., Head of the Center for social and marketing research «Analyst», Volgograd, Russia

DOI: 10.7868/S0132162517120121
ID of the Article:

For citation:

Dulina N.V. , Zvonovsky V.B., Tokarev V.V. Sociological and market research industry in Russia: position, dynamic, prognosis. Sotsiologicheskie issledovaniya [Sociological Studies]. 2017. No 12. P. 110-123


The article analyzes current state of the sociological and marketing research in Russia. Today this industry is institutionalized, different actors have developed their own statuses and roles, it has a certain structure and functions different from participants in other sectors of the economy. Its market volume amounted to USD 360 mln. in 2016. This is the 17th place in the world and 8th in Europe in MR&PO market. Authors describe the Russian research industry: research companies, service companies, academic institutions, universities, professional communities, journals, etc. The article shows dynamics as a whole and in separate groups, development in recent years and prognosis for the coming years, and outlines Russian research industry in the global division of labor. The authors point out main problems of Russian research industry: stricter legislation, concentration of the best professionals in routine projects and activities, commodification of relations «client-researcher» and the problem of quantity and quality of the workforce. The article is based on a report presented at the international conference «Russian sociological community: history, modernity, place in the world of science (the 100th anniversary of the M.M. Kovalevski Russian sociological society)» in November 2016.

sociological research; marketing research; applied research; sociological research’s methods; professional community of sociologists; innovation; prognosis


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Content No 12, 2017